CubeRoots
Digital
Original puzzle games. Simple to learn, satisfying to master.
We make mobile puzzle games built from the physical CubeRoots Board Game, with simple ideas, satisfying decisions and plenty of room to master.
Meet CubeRoots Ivy
CubeRoots Ivy is the first game from CubeRoots Digital: a tactical strategy puzzle game where every cube you plant changes the board.Place numbered cubes, grow connected vines and outsmart your opponent as you race to empty your hand first.It takes seconds to understand, but every move creates new opportunities, new problems and new ways to win.100+ handcrafted levels. One simple idea. Plenty to master.
Simple rules. Endless possibilities.
Plant your cubes
Place numbered cubes onto the board and build out from what is already there.
Grow vines
Connect three of your cubes to force your opponent to pick up. Build a vine of five or more and you can discard one of your own.
Think ahead
Every cube changes the puzzle. Build your own vines, block your opponent and spot opportunities before they disappear.
Master every level
Take on 100+ handcrafted levels, each designed around different layouts, objectives and challenges.
Chase three stars
Finishing the level is only the beginning. Return to find smarter moves, grow bigger vines and earn all three stars.
How to play CubeRoots Ivy
Your goal is simple:Plant every cube in your hand before your opponent does.But where you plant them matters.Cubes are placed consecutively. Higher numbers grow above or to the right, while lower numbers grow below or to the left.Connect three of your colour in a row and your opponent has to pick up another cube.Grow a vine of five or more and you can discard one of your own.The board changes with every move, so winning means balancing attack and defence, growing your own vines while stopping your opponent from growing theirs.Empty your hand first and you win.
100+ handcrafted puzzles
No two levels play quite the same.As you progress through Ivy, new board layouts, obstacles, objectives and gameplay twists change how you approach each puzzle.You'll dodge bombs, escape quicksand, work around blocked spaces and discover new ways to use the board to your advantage.Finish each level to move forward, then come back and find the perfect strategy to earn all three stars.Perfect for a quick puzzle or a "just one more level" session.
From wooden cubes to the App Store
CubeRoots Digital is a small, two-person team based in the UK bringing their wooden cube games to life on your phone.
Our Story
CubeRoots started at a kitchen table in 2020.Our co-founder Eddy designed a physical game built around a set of numbered, coloured wooden cubes. He began experimenting with different ways those cubes could interact and created a collection of original games around them.One of those games was Ivy.A few years later, Simon thought Ivy would make a great mobile game. There was one problem: he'd never built one before.So he taught himself.After a year of coding, testing, redesigning and a lot of trial and error, the physical game became CubeRoots Ivy for iPhone.CubeRoots Digital is our two-person UK indie game studio, created to turn original game ideas into simple, satisfying experiences.Ivy is our first game, and we're already thinking about what comes next.
Ivy is just the beginning
Ivy is only the first game. There are plenty more waiting in the wings, and we'll be bringing them to life one at a time, staying true to what makes the originals special: simple rules, surprising depth, and absolutely no nonsense.
Ready to grow your first vine?
CubeRoots Ivy launches on 30 September 2026.Pre-order now and it will be ready to play when Ivy launches.
Follow CubeRoots Digital
Want to see what we're building next?Follow CubeRoots Digital for Ivy updates, behind-the-scenes development, future game announcements and whatever we decide to make next.
Sign up to our mailing list for all the latest info
Contact CubeRoots Digital
Email - [email protected]
Privacy Policy
Privacy Policy for CubeRoots Ivy
Effective date: 23 June 2026
Developer: CubeRoots Digital Ltd.Introduction
This Privacy Policy explains how CubeRoots Ivy ("the Game") handles information when you play it. We have designed the Game to be as privacy-friendly as possible. We do not collect personal information directly, and ad personalisation tracking is disabled by default, you will never be asked to opt in or out.Third-Party Services
The Game integrates two third-party services: Google AdMob (for advertising) and TelemetryDeck (for analytics). Each is described below.1. Advertising (Google AdMob)
CubeRoots Ivy displays ads provided by Google AdMob to support its free availability. We have disabled ad personalisation tracking entirely. This means:• We do not use App Tracking Transparency (ATT) to request permission to track you across other apps or websites.
• No advertising identifier (IDFA) is used for cross-app tracking or personalised advertising.
• You are never prompted to consent to ad tracking, it is simply not active.Ads shown in the Game are non-personalised. Google may still collect limited technical data in connection with ad delivery, such as device type, operating system, IP address, and ad interaction data (impressions and clicks), for fraud prevention and basic ad serving purposes. This is governed by Google's own privacy policy: Google Privacy Policy2. Analytics (TelemetryDeck)
CubeRoots Ivy uses TelemetryDeck to understand how the Game is being used and to improve it over time. TelemetryDeck is built around a privacy-by-design model:• All data signals are hashed and cannot be traced back to individual users.
• No personal identifiers, cookies, or user profiles are created.
• Data collected is aggregated and anonymised, covering things like app version, device type, operating system version, and in-game feature usage.For more information on how TelemetryDeck handles data, visit: TelemetryDeck PrivacyHow We Use This Information
The data collected by our third-party services is used solely to:• Display advertisements and keep the Game free to play.
• Understand how players interact with CubeRoots Ivy so we can fix bugs and improve gameplay.
• Monitor app stability and performance.We do not use this data for any other purpose.Data Sharing
We do not sell your personal data. Data processed by Google AdMob and TelemetryDeck is handled by those third parties under their own privacy policies. We do not share your data with any other parties.Data Storage
We do not operate our own servers and do not store personal data ourselves. Any data retained by Google AdMob or TelemetryDeck is subject to their respective retention policies.Children's Privacy
CubeRoots Ivy is not directed at children under the age of 13 (or under 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe a child has provided personal data through the Game, please contact us and we will take steps to address it.Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or request deletion of data held about you. For data processed by our third-party services, please refer to their privacy policies or contact them directly.For any privacy concerns related to CubeRoots Ivy or CubeRoots Digital, please contact us at the address below.Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted within the Game or on our distribution pages. Continued use of the Game after changes are posted constitutes your acceptance of the updated policy.Contact Us
CubeRoots Digital
Email: [email protected]